{"title":"Bleach by HQ Professional","description":"","products":[{"product_id":"hq-bleach-refill-500g","title":"Bleach Refill","description":"\u003cp\u003e\u003cstrong\u003eFast acting and versatile bleach\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ePremium dust-free bleaching powder in a convenient, value-conscious refill pack. This versatile formula lifts up to 7 levels while maintaining hair health, making it ideal for both scalp and foil applications.\u003c\/p\u003e\n\u003cp\u003eAvailable in Blue, White, and Violet variants to help neutralise undertones during lightening. Suitable for professional use in high-performance salons or studios that value results with economy.\u003c\/p\u003e","brand":"HQ Professional","offers":[{"title":"500g \/ Blue","offer_id":41988910514254,"sku":"","price":12.0,"currency_code":"AUD","in_stock":true},{"title":"500g \/ White","offer_id":42198346465358,"sku":null,"price":12.0,"currency_code":"AUD","in_stock":true},{"title":"500g \/ Violet","offer_id":42198346498126,"sku":null,"price":12.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/6303\/0862\/files\/HQ_refill_bleach_set2.png?v=1742537083"},{"product_id":"hq-maxi-plex-charcoal-bleach-powder","title":"HQ Maxi Plex Charcoal Bleach Powder","description":"\u003cp\u003e\u003cstrong\u003eGentle, High-Lift Formula with Anti-Yellow Technology\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eReach up to 10 levels of lift with this powerful yet caring charcoal-based bleaching powder, formulated for professionals who need high performance without compromising hair condition. Infused with Plex Technology + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/guar-gum-cyamopsis-tetragonoloba?_pos=1\u0026amp;_psq=gua\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eGuar Gum\u003c\/a\u003e + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/rice-starch-nbsp?_pos=1\u0026amp;_psq=rice\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eRice Starch\u003c\/a\u003e + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/wheat-triticum-aestivum-protein?_pos=1\u0026amp;_psq=whea\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eWheat Protein\u003c\/a\u003e, it nourishes as it lifts, supporting hair structure and fibre strength throughout the lightening process.\u003c\/p\u003e\n\u003cp\u003eThe dust-free, anti-yellow formula delivers clean, bright blonde tones while helping reduce dryness and irritation. Ideal for scalp and foil applications, even on delicate hair types needing maximum control and care.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ePROFESSIONAL USE ONLY\u003c\/p\u003e","brand":"Maxi-Plex","offers":[{"title":"500g","offer_id":41988915626062,"sku":"BLEACH","price":30.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/6303\/0862\/files\/charcoal_screenprint_web.png?v=1741305060"},{"product_id":"bleach-refill-bundle-3-bags","title":"Bleach Refill Bundle - 3 Bags","description":"","brand":"HQ Professional","offers":[{"title":"Blue x3","offer_id":42728754151502,"sku":null,"price":26.0,"currency_code":"AUD","in_stock":true},{"title":"White x3","offer_id":42728754184270,"sku":null,"price":26.0,"currency_code":"AUD","in_stock":true},{"title":"Violet x3","offer_id":42728754217038,"sku":null,"price":26.0,"currency_code":"AUD","in_stock":true},{"title":"Blue x2 + Violet x1","offer_id":42728754249806,"sku":null,"price":26.0,"currency_code":"AUD","in_stock":true},{"title":"Blue x2 + White x1","offer_id":42728754282574,"sku":null,"price":26.0,"currency_code":"AUD","in_stock":true},{"title":"Violet x2 + Blue x1","offer_id":42728754315342,"sku":null,"price":26.0,"currency_code":"AUD","in_stock":true},{"title":"Violet x2 + White x1","offer_id":42728754348110,"sku":null,"price":26.0,"currency_code":"AUD","in_stock":true},{"title":"White x2 + Blue x1","offer_id":42728754380878,"sku":null,"price":26.0,"currency_code":"AUD","in_stock":true},{"title":"White x2 + Violet x1","offer_id":42728754413646,"sku":null,"price":26.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/6303\/0862\/files\/HQ_refill_bleach_set2.png?v=1742537083"},{"product_id":"hq-luxe-lift-9-level-ammonia-free-bleaching-powder","title":"HQ Luxe Lift 9+ Level Ammonia-Free Bleaching Powder","description":"\u003cp class=\"MsoNormal\"\u003e\u003cem\u003e\u003cspan style=\"font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; color: black;\"\u003eEffortless precision and extraordinary lift.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; color: black;\"\u003eExperience the art of lightening — elevated.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; color: black;\"\u003eLuxe Lift is a 9+ level, ammonia-free, dust-free bleaching powder that delivers exceptional lift while preserving the hair’s natural beauty and integrity. Enriched with \u003cem\u003eCorn Starch\u003c\/em\u003e, this gentle yet powerful formula cushions the hair fibre throughout processing, helping to regulate heat, protect moisture, and reduce damage. The creamy texture ensures effortless mixing, smooth application, and luminous, even results with every use.\u003c\/span\u003e\u003c\/p\u003e","brand":"HQ Professional","offers":[{"title":"Default Title","offer_id":43068783755342,"sku":null,"price":20.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/6303\/0862\/files\/WEBLUXELIFTPOWDER.png?v=1776037977"},{"product_id":"hq-luxe-lift-bleach-cream","title":"HQ Luxe Lift Bleach Cream","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; color: black;\"\u003eExperience effortless precision and extraordinary lift.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; color: black;\"\u003eLuxe Lift Bleach Cream\u003c\/span\u003e\u003cspan style=\"font-size: 11.0pt; mso-fareast-font-family: 'Times New Roman'; color: black;\"\u003e delivers up to 9+ levels of lift in a rich, creamy formula that combines strength, control, and care. Its velvety, non-drip texture allows for seamless application and even lightening from root to tip, ensuring beautifully clean, luminous results every time. The conditioning base helps maintain flexibility and softness throughout the lightening process, leaving the hair visibly smooth and radiant.\u003c\/span\u003e\u003c\/p\u003e","brand":"HQ Professional","offers":[{"title":"Default Title","offer_id":43068785033294,"sku":null,"price":20.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/6303\/0862\/files\/WEBLUXELIFTCREMEFRONT.png?v=1761181270"}],"url":"https:\/\/elasta.com.au\/collections\/bleach-hq.oembed","provider":"ELASTA HAIRCARE","version":"1.0","type":"link"}