{"title":"Colour Protection","description":"","products":[{"product_id":"amethyste-color-re-vital-restoring-lotion","title":"Amethyste Color Re-Vital Restoring Lotion **CLEARANCE**","description":"\u003cp\u003e\u003cstrong\u003ePowerful Colour Repairing Lotion\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRevive and protect colour-treated, dry, and damaged hair with this intensive colour-retaining treatment. Formulated with a potent oligominerals complex, it penetrates deep into the hair fibre to rebuild and fortify from within. This advanced lotion not only helps preserve vibrant colour but also restores softness, shine, and vitality — leaving hair healthier, silkier, and easier to manage.\u003c\/p\u003e\n\u003cp\u003eIdeal For:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDamaged, coloured, or stressed hair\u003c\/li\u003e\n\u003cli\u003eEspecially effective after chemical services\u003c\/li\u003e\n\u003cli\u003ePerfect for professional in-salon use or intensive at-home repair\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Amethyste","offers":[{"title":"10x10ml","offer_id":42412692471886,"sku":"422 001","price":18.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/6303\/0862\/files\/col_lotion_vials.png?v=1741304213"},{"product_id":"backbar-color-mask","title":"Backbar Color Mask","description":"\u003cp\u003e\u003cstrong\u003eColour Protection Mask for Coloured Hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSupport colour-treated hair with rich, restoring care designed to lock in vibrancy. Powered by \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/sunflower-helianthus-annuus-seed-extract?_pos=1\u0026amp;_psq=sunflo\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eSunflower Seed Extract\u003c\/a\u003e—naturally rich in \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/vitamin-e?_pos=1\u0026amp;_psq=vitamin\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eVitamin E\u003c\/a\u003e + Linolenic Acid—this antioxidant-charged formula deeply nourishes while helping to prevent colour fade and restore shine. The creamy texture smooths and detangles without heaviness, keeping colour-treated hair soft, silky, and easy to manage between salon visits.\u003c\/p\u003e\n\u003cp\u003eFragrance: Passion Flower\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIdeal For:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eColoured, highlighted or tone-treated hair\u003c\/li\u003e\n\u003cli\u003eMaintaining vibrancy and condition between colour appointments\u003c\/li\u003e\n\u003cli\u003eSmoothing, detangling and softening without weight\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Backbar","offers":[{"title":"1lt","offer_id":41987418718286,"sku":"436 001","price":23.0,"currency_code":"AUD","in_stock":true},{"title":"250ml","offer_id":41987418751054,"sku":"436 002","price":13.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/6303\/0862\/files\/col_mask_group2_d4e5189c-173f-4e2c-953f-111503edf1e4.png?v=1744862166"},{"product_id":"backbar-color-shampoo","title":"Backbar Color Shampoo","description":"\u003cp\u003e\u003cstrong\u003eColour Protection Shampoo for Coloured Hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTreat colour-treated hair to gentle, targeted care with this antioxidant-rich formula. Powered by \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/almond-prunus-amygdalus-milk?_pos=1\u0026amp;_psq=almond+milk\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eAlmond Milk\u003c\/a\u003e + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/fig-ficus-carica-extract?_pos=1\u0026amp;_psq=fig\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eFig\u003c\/a\u003e + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/almond-sweet-prunus-amygdalus-dulcis-oil-nbsp?_pos=2\u0026amp;_psq=almond\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eAlmond Oil\u003c\/a\u003e + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/glycerin?_pos=1\u0026amp;_psq=glyc\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eGlycerin\u003c\/a\u003e + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/wheat-triticum-aestivum-protein?_pos=1\u0026amp;_psq=wheat\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eWheat Protein\u003c\/a\u003e, it thoroughly cleanses while helping to preserve colour vibrancy and restore softness. The low-pH formula smooths the cuticle after colouring, sealing in shine and enhancing long-lasting results.\u003c\/p\u003e\n\u003cp\u003eFragrance: Mediterranean Myrtle + Sicilian Orange\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIdeal For:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRecently coloured or highlighted hair\u003c\/li\u003e\n\u003cli\u003eHelping prevent colour fade between salon visits\u003c\/li\u003e\n\u003cli\u003eLightweight, frequent-use cleansing\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Backbar","offers":[{"title":"1lt","offer_id":41987423502414,"sku":"436 001","price":23.0,"currency_code":"AUD","in_stock":true},{"title":"250ml","offer_id":41987423535182,"sku":"436 002","price":13.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/6303\/0862\/files\/col_shamp_group2.png?v=1744862152"},{"product_id":"hq-professional-anti-yellow-shampoo-500ml","title":"HQ Professional Anti Yellow Shampoo","description":"\u003cp\u003e\u003cstrong\u003eToning shampoo for blonde and bleached hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSay goodbye to brassiness. HQ Professional Anti Yellow Shampoo is specially formulated to neutralize unwanted yellow tones in blonde, bleached, white, or grey hair.\u003c\/p\u003e\n\u003cp\u003ePowered by a targeted violet pigment and enriched with \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/apricot-oil-prunus-armeniaca-nbsp?_pos=1\u0026amp;_psq=APRI\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eApricot Oil\u003c\/a\u003e, this toning formula helps restore a cool, clean finish while softening and protecting the hair fibre.\u003c\/p\u003e","brand":"HQ Professional","offers":[{"title":"500ml","offer_id":41995220549710,"sku":"","price":18.0,"currency_code":"AUD","in_stock":true},{"title":"1lt","offer_id":41995220516942,"sku":"","price":26.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/6303\/0862\/files\/newantiyellow500ml.png?v=1756088874"},{"product_id":"omniplex-blossom-glow-bond-care-kit","title":"Omniplex Blossom Glow Bond Care Kit","description":"\u003cp\u003eKIT CONTAINS:\u003cbr\u003e\n 1x OMNIPLEX Bond Care Shampoo 250ml\u003cbr\u003e\n 1x OMNIPLEX Bond Care Mask 250ml\u003c\/p\u003e","brand":"Blossom Glow","offers":[{"title":"Default Title","offer_id":41985081507918,"sku":"473 001","price":48.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/6303\/0862\/files\/KIT_Blossom_glow.jpg?v=1741305485"},{"product_id":"omniplex-blossom-glow-bond-care-mask","title":"Omniplex Blossom Glow Bond Care Mask","description":"\u003cp\u003e\u003cstrong\u003eBond Mask for Colour-Treated + Lightened Hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA high-performance, pH-balanced bonding mask formulated to restore internal strength, softness, and shine to colour-treated, bleached, and sensitised hair.\u003c\/p\u003e\n\u003cp\u003eEnriched with over 11% active ingredients—including \u003ca href=\"https:\/\/elasta.com.au\/pages\/omniplex-technology-nbsp?_pos=1\u0026amp;_psq=omni\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eOmniplex Technology\u003c\/a\u003e + \u003ca href=\"https:\/\/elasta.com.au\/pages\/keratin-vegatel?_pos=1\u0026amp;_psq=vege\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eVegetal Keratin\u003c\/a\u003e + \u003ca href=\"https:\/\/elasta.com.au\/pages\/macadamia-macadamia-integrifolia-oil?_pos=1\u0026amp;_psq=maca\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eMacadamia Oil\u003c\/a\u003e + \u003ca href=\"https:\/\/elasta.com.au\/pages\/amino-acids?_pos=1\u0026amp;_psq=amin\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eEssential Amino Acids\u003c\/a\u003e—this rich cream penetrates the fiber, reinforcing structural bonds and sealing the cuticle for long-lasting resilience and colour radiance.\u003c\/p\u003e\n\u003cp\u003eVEGAN FORMULA · ACIDIC pH · DERMATOLOGICALLY TESTED\u003c\/p\u003e\n\u003cdiv class=\"container\"\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\n\u003c\/div\u003e","brand":"Blossom Glow","offers":[{"title":"1lt","offer_id":41995319017550,"sku":"","price":36.0,"currency_code":"AUD","in_stock":true},{"title":"250ml","offer_id":41995319050318,"sku":"","price":26.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/6303\/0862\/files\/OmniplexBlossomGlowBondCareMask.png?v=1730890682"},{"product_id":"omniplex-blossom-glow-bond-care-shampoo","title":"Omniplex Blossom Glow Bond Care Shampoo","description":"\u003cp\u003e\u003cstrong\u003eMicellar Bonding Shampoo for Coloured and Treated Hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA sulfate-free, pH-acidic micellar* shampoo specifically formulated for sensitised, coloured, and lightened hair. This intelligent cleansing system gently removes impurities without disrupting the cuticle or fading colour.\u003c\/p\u003e\n\u003cp\u003eInfused with \u003ca href=\"https:\/\/elasta.com.au\/pages\/omniplex-technology-nbsp?_pos=1\u0026amp;_psq=omni\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eOmniplex Technology\u003c\/a\u003e to stabilise internal bonds, + \u003ca href=\"https:\/\/elasta.com.au\/pages\/keratin-vegatel?_pos=1\u0026amp;_psq=vege\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eVegetal Keratin\u003c\/a\u003e + \u003ca href=\"https:\/\/elasta.com.au\/pages\/macadamia-macadamia-integrifolia-oil?_pos=1\u0026amp;_psq=maca\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eMacadamia Oil \u003c\/a\u003e+ \u003ca href=\"https:\/\/elasta.com.au\/pages\/amino-acids?_pos=1\u0026amp;_psq=amin\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eEssential Amino Acids\u003c\/a\u003e, it targets areas of weakness within the cortex, reinforcing strength and elasticity from within.\u003c\/p\u003e\n\u003cp\u003eIdeal for blondes, pre-lightened, and chemically processed hair that’s prone to dryness, breakage, or porosity.\u003c\/p\u003e\n\u003cp\u003eSLS\/SLES FREE · VEGAN FORMULA · ACIDIC pH · DERMATOLOGICALLY TESTED\u003c\/p\u003e\n\u003cp\u003e*Micellar technology uses tiny cleansing molecules—called micelles—that attract and trap impurities like a magnet, allowing for a deep yet gentle cleanse without stripping the hair.\u003c\/p\u003e","brand":"Blossom Glow","offers":[{"title":"1lt","offer_id":41995326193742,"sku":"","price":36.0,"currency_code":"AUD","in_stock":true},{"title":"250ml","offer_id":41995326226510,"sku":"","price":26.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/6303\/0862\/files\/OmniplexBlossomGlowBondCareShampoo.png?v=1730890765"},{"product_id":"amethyste-chroma-color-protective-shampoo","title":"Amethyste Chroma - Color Protective Shampoo","description":"\u003cp\u003eFor: \u003cstrong\u003eColour-treated hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA protective, hydrating shampoo designed to care for colour-treated hair with advanced skincare-grade technology. \u003c\/p\u003e\n\u003cp\u003eAt the heart of the formula is Chroma Lock, a next-generation molecule that penetrates deep into the hair cortex to rebuild internal keratin bonds and improve fibre strength.\u003c\/p\u003e\n\u003cp\u003eCombined with Metal Detox technology—chelating agents that neutralise metal particles from water—it helps minimise porosity, lock in colour, and prevent fading.\u003c\/p\u003e\n\u003cp\u003eInfused with \u003ca href=\"https:\/\/elasta.com.au\/pages\/lactic-acid-nbsp?_pos=1\u0026amp;_psq=lact\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eLactic Acid\u003c\/a\u003e, this sulphate-free shampoo gently cleanses while smoothing the hair surface and enhancing shine. Hair is left softer, stronger, and more luminous with every wash.\u003c\/p\u003e\n\u003cp\u003epH level: 4.2 – 4.7\u003c\/p\u003e\n\u003cp\u003eSULPHATE \/ PARABEN FREE\u003c\/p\u003e","brand":"Amethyste","offers":[{"title":"250ml","offer_id":42680530600014,"sku":null,"price":25.0,"currency_code":"AUD","in_stock":true},{"title":"1lt","offer_id":42680530632782,"sku":null,"price":49.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/6303\/0862\/files\/FARMAVITA-CHROMA-SHAMPOO-250ML_1.jpg?v=1752035733"},{"product_id":"amethyste-chroma-color-filler-mask","title":"Amethyste Chroma - Color Filler Mask","description":"\u003cp class=\"MsoNormal\"\u003eFor: \u003cb\u003eColour-treated hair\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eA rich, hydrating, anti-porosity mask specifically developed to reinforce and protect colour-treated hair.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe intensive formula features \u003ci\u003eChroma Lock\u003c\/i\u003e, which penetrates deep into the cortex to create new ionic and hydrogen bonds—helping to rebuild the internal keratin structure and improve manageability.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003ci\u003eMetal Detox\u003c\/i\u003e technology neutralises damaging mineral particles from water, while \u003ca href=\"https:\/\/elasta.com.au\/pages\/lactic-acid-nbsp?_pos=1\u0026amp;_psq=lact\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eLactic Acid\u003c\/a\u003e smooths the cuticle and enhances light reflection. This creamy mask deeply nourishes the hair fibre, reduces porosity, and locks in colour vibrancy for long-lasting, salon-fresh results.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003epH level: 3.0 – 3.5\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eSULPHATE \/ PARABEN FREE\u003c\/p\u003e","brand":"Amethyste","offers":[{"title":"250ml","offer_id":42680531058766,"sku":null,"price":25.0,"currency_code":"AUD","in_stock":true},{"title":"1lt","offer_id":42680531091534,"sku":null,"price":49.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/6303\/0862\/files\/FARMAVITA-CHROMA-MASK-250ML_1_6845da1b-c855-4963-96cd-9a3cc0988ec5.jpg?v=1752035840"},{"product_id":"amethyste-chroma-re-vital-restoring-lotion","title":"Amethyste Chroma - Re-vital Restoring Lotion","description":"\u003cp class=\"MsoNormal\"\u003eFor:\u003cb\u003e Colour-treated hair\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAn intensive, salon-grade treatment designed to revitalise and protect coloured hair.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThis lightweight lotion transforms into a rich emulsion when applied, delivering deep repair and visible shine in minutes. Powered by a triple-action complex of \u003ca href=\"https:\/\/elasta.com.au\/pages\/amino-acids?_pos=1\u0026amp;_psq=amino\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eAmino Acids\u003c\/a\u003e + \u003ca href=\"https:\/\/elasta.com.au\/pages\/lactic-acid-nbsp?_pos=1\u0026amp;_psq=lact\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eLactic Acid\u003c\/a\u003e + Glicoamine, it strengthens the hair from within, smooths the cuticle, and helps neutralise metal residues that can accelerate colour fading.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe result: fortified, glossy hair with vibrant colour that lasts.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eSULPHATE \/ PARABEN FREE\u003c\/p\u003e","brand":"Amethyste","offers":[{"title":"10x10ml","offer_id":42680548032590,"sku":null,"price":50.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/6303\/0862\/files\/FARMAVITA--CHROMA-RESTORING-LOTION-8ML_1_06b1867a-2445-47db-b561-59d97157b33c.jpg?v=1752037224"},{"product_id":"amethyste-blonde-illuminating-shampoo","title":"Amethyste Blonde - Illuminating Shampoo","description":"\u003cp class=\"MsoNormal\"\u003eFor: \u003cb\u003eAll types of blonde, bleached, or highlighted hair\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eA gentle, radiance-enhancing shampoo formulated to cleanse and hydrate blonde, bleached, or highlighted hair.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThis soft-lathering formula features \u003ca href=\"https:\/\/elasta.com.au\/pages\/hyaluronic-acid?_pos=1\u0026amp;_psq=hyal\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eHyaluronic Acid\u003c\/a\u003e to deliver lasting moisture, while \u003ca href=\"https:\/\/elasta.com.au\/pages\/glycerin?_pos=1\u0026amp;_psq=glyc\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eGlycerin\u003c\/a\u003e and Sodium Lactate help restore softness and elasticity and \u003ca href=\"https:\/\/elasta.com.au\/pages\/neroli-flower-citrus-aurantium-oil-1?_pos=1\u0026amp;_psq=neroli\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eNeroli Oil\u003c\/a\u003e adds a subtle floral brightness to the hair’s finish.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eHair is left refreshed, smoother, and naturally luminous.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003epH: 4.8 – 5.3\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eSLS \/ PARABEN FREE\u003c\/p\u003e","brand":"Amethyste","offers":[{"title":"250ml","offer_id":42680584044622,"sku":null,"price":25.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/6303\/0862\/files\/FARMAVITA-BLONDE-SHAMPOO-250ML_4.jpg?v=1752040824"},{"product_id":"amethyste-blonde-silver-shampoo","title":"Amethyste Blonde - Silver Shampoo","description":"\u003cp class=\"MsoNormal\"\u003eFor:\u003cb\u003e Grey, bleached blonde, and highlighted hair\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eA violet-pigmented shampoo designed to neutralise unwanted yellow and brassy tones in blonde, silver, and highlighted hair.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThis gentle yet effective formula features \u003ca href=\"https:\/\/elasta.com.au\/pages\/hyaluronic-acid?_pos=1\u0026amp;_psq=hyal\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eHyaluronic Acid\u003c\/a\u003e to hydrate and improve elasticity, \u003ca href=\"https:\/\/elasta.com.au\/pages\/glycerin?_pos=1\u0026amp;_psq=glyc\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eGlycerin\u003c\/a\u003e to maintain moisture balance, and \u003ca href=\"https:\/\/elasta.com.au\/pages\/lactic-acid-nbsp?_pos=1\u0026amp;_psq=lact\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eLactic Acid\u003c\/a\u003e to smooth the cuticle and enhance shine. Infused with \u003ca href=\"https:\/\/elasta.com.au\/pages\/neroli-flower-citrus-aurantium-oil-1?_pos=1\u0026amp;_psq=neroli\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eNeroli Oil\u003c\/a\u003e for a soft floral finish, it revives cool tones while leaving hair soft, clean, and visibly refreshed.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003epH: 4.8 – 5.4\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eSLS \/ PARABEN FREE\u003c\/p\u003e","brand":"Amethyste","offers":[{"title":"250ml","offer_id":42680585977934,"sku":null,"price":25.0,"currency_code":"AUD","in_stock":true},{"title":"1lt","offer_id":42680586764366,"sku":null,"price":49.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/6303\/0862\/files\/FARMAVITA-COOL-BLONDE-SHAMPOO-250ML_1.jpg?v=1752040883"},{"product_id":"amethyste-blonde-hyaluronic-conditioner","title":"Amethyste Blonde - Hyaluronic Conditioner","description":"\u003cp class=\"MsoNormal\"\u003eFor: \u003cb\u003eAll types of blonde, bleached, or highlighted hair\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eA creamy lilac-toned conditioner that delivers deep hydration and softness to blonde and lightened hair.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003ePowered by\u003cem\u003e \u003c\/em\u003e\u003ca href=\"https:\/\/elasta.com.au\/pages\/hyaluronic-acid?_pos=1\u0026amp;_psq=hyal\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eHyaluronic Acid\u003c\/a\u003e\u003cem\u003e \u003c\/em\u003eto help replenish moisture and restore elasticity, this formula also includes \u003ca href=\"https:\/\/elasta.com.au\/pages\/glycerin?_pos=1\u0026amp;_psq=glyc\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eGlycerin\u003c\/a\u003e + \u003ca href=\"https:\/\/elasta.com.au\/pages\/lactic-acid-nbsp?_pos=1\u0026amp;_psq=lact\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eLactic Acid\u003c\/a\u003e to smooth the fibre, reduce static, and leave hair silky, manageable, and luminous.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDesigned to condition like a mask but rinse out like a lightweight cream, it’s the perfect finishing step after every blonde wash.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003epH: 3.0 – 4.0\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eSULPHATE \/ PARABEN FREE\u003c\/p\u003e","brand":"Amethyste","offers":[{"title":"250ml","offer_id":42680588140622,"sku":null,"price":25.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/6303\/0862\/files\/FARMAVITA-BLONDE-CONDITIONER-250ML_2.jpg?v=1752042346"},{"product_id":"amethyste-blonde-silver-mask","title":"Amethyste Blonde - Silver Mask","description":"\u003cp class=\"MsoNormal\"\u003eFor:\u003cb\u003e Grey, bleached blonde, and highlighted hair\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAn intensive violet mask that hydrates and tones blonde, bleached, or grey hair in one simple step.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003ePowered by \u003ca href=\"https:\/\/elasta.com.au\/pages\/hyaluronic-acid?_pos=1\u0026amp;_psq=hyal\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eHyaluronic Acid\u003ci\u003e\u003c\/i\u003e\u003c\/a\u003e to boost moisture retention and flexibility, and enriched with \u003ca href=\"https:\/\/elasta.com.au\/pages\/glycerin?_pos=1\u0026amp;_psq=glyc\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eGlycerin\u003c\/a\u003e + \u003ca href=\"https:\/\/elasta.com.au\/pages\/lactic-acid-nbsp?_pos=1\u0026amp;_psq=lact\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eLactic Acid\u003c\/a\u003e to smooth and soften the fibre, this rich, creamy formula helps neutralise unwanted yellow and orange tones.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eLeaves hair refreshed, detangled, and visibly brighter with a cool, luminous finish.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003epH: 4.5 – 5.5\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eSULPHATE \/ PARABEN FREE\u003c\/p\u003e","brand":"Amethyste","offers":[{"title":"250ml","offer_id":42680597446734,"sku":null,"price":25.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/6303\/0862\/files\/FARMAVITA-BLONDE-MASK-250ML_1.jpg?v=1752042419"},{"product_id":"nanoplex-arginina™-smoothing-shampoo-with-amino-fusion-technology","title":"Nanoplex Arginina™ Smoothing Shampoo with Amino Fusion Technology","description":"\u003cp class=\"MsoNormal\"\u003e\u003cem\u003e\u003cstrong\u003eViolet Smoothing Cleanser with Amino Acids + Arginine\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe Nanoplex Arginina™ Smoothing Shampoo is a gentle, SLS \u0026amp; Paraben Free cleanser designed to maintain and extend the results of nanoplastia and other smoothing treatments. Its unique violet-coloured formula, enriched with \u003ca href=\"https:\/\/elasta.com.au\/pages\/amino-acids?_pos=1\u0026amp;_psq=amino\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eamino acids\u003c\/a\u003e + \u003ca href=\"https:\/\/elasta.com.au\/pages\/arginine-amino-acid?_pos=1\u0026amp;_psq=argin\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003earginine\u003c\/a\u003e, cleanses effectively without stripping moisture, helping protect the fibre while supporting tone clarity — especially important for blonde and colour-treated hair.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eCreated for blonde hair + coloured hair + fine hair + chemically treated or fragile hair, this lightweight shampoo helps reduce dryness, control frizz and preserve brightness in lighter shades. With each wash, the hair is reinforced from within, improving softness, manageability and long-lasting smoothness.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: DengXian; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-AU; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;\"\u003eSLS \u0026amp; Paraben Free\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Vitta Gold","offers":[{"title":"200ml","offer_id":43232191807566,"sku":null,"price":22.0,"currency_code":"AUD","in_stock":true},{"title":"500ml","offer_id":43232191840334,"sku":null,"price":40.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/6303\/0862\/files\/Shampoo200ml_1.png?v=1765776868"},{"product_id":"nanoplex-arginina™-smoothing-conditioner-with-amino-fusion-technology","title":"Nanoplex Arginina™ Smoothing Conditioner with Amino Fusion Technology","description":"\u003cp class=\"MsoNormal\"\u003e\u003cem\u003e\u003cstrong\u003eLightweight Softening Care with Amino Acids + Arginine\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eA lightweight, restorative conditioner designed to soften, detangle and protect hair after smoothing treatments. Powered by \u003ca href=\"https:\/\/elasta.com.au\/pages\/amino-acids?_pos=1\u0026amp;_psq=amino\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eamino acids\u003c\/a\u003e + \u003ca href=\"https:\/\/elasta.com.au\/pages\/arginine-amino-acid?_pos=1\u0026amp;_psq=argin\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003earginine\u003c\/a\u003e, it works deep within the fibre to replenish strength, improve elasticity and enhance long-lasting smoothness.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFormulated especially for blonde hair + coloured hair + fine hair + chemically treated or fragile hair, the conditioner provides moisture without weight, helping to preserve brightness in lighter tones while maintaining softness and manageability. It supports the hair’s structure from root to tip, making it ideal for clients who require gentle care that won’t compromise tone, volume or texture.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eSulphate \u0026amp; Paraben free\u003c\/p\u003e","brand":"Vitta Gold","offers":[{"title":"200ml","offer_id":43237836095566,"sku":null,"price":22.0,"currency_code":"AUD","in_stock":true},{"title":"500ml","offer_id":43237836128334,"sku":null,"price":40.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/6303\/0862\/files\/Conditioner200ml_3.png?v=1765846164"}],"url":"https:\/\/elasta.com.au\/collections\/colour-protection.oembed","provider":"ELASTA HAIRCARE","version":"1.0","type":"link"}