{"title":"Vitamin C (Ascorbic Acid)","description":"","products":[{"product_id":"b-life-color","title":"B. Life Ammonia Free Permanent Color","description":"\u003cdiv data-tabster='{\"groupper\":{\"tabbability\":2},\"focusable\":{}}' id=\"Z6kic7T22LPSmadboZ2A1-user-message\" aria-labelledby=\"Z6kic7T22LPSmadboZ2A1-user-message\" role=\"article\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col items-end\" data-content=\"user-message\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-tabster='{\"groupper\":{\"tabbability\":2},\"focusable\":{}}' data-content=\"ai-message\" aria-labelledby=\"St8NtELULRtAeJ8quqQWp-author} St8NtELULRtAeJ8quqQWp-content-0\" role=\"article\" tabindex=\"0\"\u003e\n\u003cdiv class=\"space-y-3 break-words\" id=\"St8NtELULRtAeJ8quqQWp-content-0\"\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eAmmonia Free Hair Coloring Cream Enriched with Argan Oil\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis sophisticated tint offers full protection during the coloring process while conditioning and soothing your hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003e\u003c\/strong\u003e A gentle formulation for a more pleasant coloring experience. \u003c\/span\u003e\u003cspan\u003eEnriched with Argan Oil to soften and condition during the coloring process.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTreat your hair to the best with our gentle, ammonia-free hair coloring cream, and enjoy vibrant, healthy, and beautifully colored hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"B. Life by Farmavita (Permanent, Ammonia Free)","offers":[{"title":"Default Title","offer_id":41985061486670,"sku":"","price":12.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/6303\/0862\/files\/B.LifeColor.jpg?v=1730767300"},{"product_id":"backbar-restore-conditioner","title":"Backbar Restore Conditioner","description":"\u003cp\u003e\u003cstrong\u003eDeep Restoring Conditioner for Damaged Hair\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eRevitalise and protect damaged hair with this high-performance daily conditioner. Enriched with \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/peanut-oil-arachis-hypogaea-oil-nbsp?_pos=3\u0026amp;_psq=pea\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003ePeanut Oil\u003c\/a\u003e + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/vitamin-c?_pos=2\u0026amp;_psq=vitam\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eVitamin C\u003c\/a\u003e + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/beta-carotene-provitamin-a?_pos=1\u0026amp;_psq=beta\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eBeta-Carotene (Provitamin A)\u003c\/a\u003e, it supports repair while helping defend against breakage and environmental stress. The formula smooths and softens the hair fibre, leaving hair shiny, manageable, and healthy-looking — without heaviness.\u003c\/p\u003e\n\u003cp\u003eFragrance: Orchid + Mango\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIdeal For:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDamaged + chemically treated + weakened hair\u003c\/li\u003e\n\u003cli\u003eDaily use for softening + protecting the hair shaft\u003c\/li\u003e\n\u003cli\u003eHair in need of shine, discipline, and smoothness\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Backbar","offers":[{"title":"1lt","offer_id":41987443097678,"sku":"520 001","price":23.0,"currency_code":"AUD","in_stock":true},{"title":"250ml","offer_id":41987443130446,"sku":"520 002","price":13.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/6303\/0862\/files\/restore_cond_group2_88a6254a-7c77-459f-8e98-215d3e9bd884.png?v=1744862012"},{"product_id":"life-color-plus","title":"Life Color Plus","description":"\u003cp\u003e\u003cstrong\u003eBrilliant and Vibrant Permanent Tint with Optimum Coverage\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDiscover the brilliance and vibrancy of Life Color Plus with EXCELSA Hp Technology, a permanent tint designed to provide exceptional coverage and long-lasting colour.\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eExperience the stunning results of Life Color Plus and enjoy vibrant, nourished, and protected hair.\u003c\/p\u003e","brand":"Life Color Plus by Farmavita","offers":[{"title":"Default Title","offer_id":41985081245774,"sku":"Add variants (colours)","price":11.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/6303\/0862\/files\/LifeColorPlus.jpg?v=1730889534"},{"product_id":"nuance-color-100ml","title":"Nuance Color","description":"\u003cp\u003e\u003cstrong\u003ePermanent Hair Colour\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTransform your hair with superior gray \/ white hair coverage, rich color that leaves your hair feeling soft and long lasting vibrancy. \u003c\/p\u003e\n\u003cp\u003eThe easy-to-use 1:1.5 mixing ratio ensures precise application and consistent results.\u003c\/p\u003e\n\u003cp\u003eUnleash your hair's full potential.\u003c\/p\u003e","brand":"Nuance by PDV","offers":[{"title":"100ml","offer_id":42214647627854,"sku":"Add variants (colours)","price":10.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/6303\/0862\/files\/NuanceColor100ml.jpg?v=1730889879"},{"product_id":"omniplex-blossom-glow-toner","title":"Omniplex Blossom Glow Toner","description":"\u003cp\u003e\u003cstrong\u003eGentle Toner for Blonde Hair\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eDiscover the secret to vibrant, radiant blonde hair with This vegan, ammonia free formula is designed to enhance blonde tones, neutralize unwanted warmth, or enrich low lights.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAchieve the perfect balance of color and shine with this creamy, pH-balanced formula. Infused with \u003ca href=\"https:\/\/elasta.com.au\/pages\/omniplex-technology-nbsp?_pos=1\u0026amp;_psq=omni\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eOmniplex Technology\u003c\/a\u003e + \u003ca href=\"https:\/\/elasta.com.au\/pages\/argan-oil?_pos=1\u0026amp;_psq=argan\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eArgan Oil\u003c\/a\u003e + \u003ca href=\"https:\/\/elasta.com.au\/pages\/vitamin-e?_pos=1\u0026amp;_psq=vitam\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eVitamin E\u003c\/a\u003e ensures your hair stays strong, de-frizzed, and luminous.\u003c\/p\u003e\n\u003cp\u003eElevate your blonde with the Omniplex Blossom Glow Toner and enjoy beautifully balanced, glowing hair like icing on a cake.\u003c\/p\u003e","brand":"Blossom Glow by Farmavita (Toner, Ammonia free)","offers":[{"title":"100ml","offer_id":42214678364238,"sku":"","price":14.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/6303\/0862\/files\/OmniplexBlossomGlowToner.png?v=1730890880"},{"product_id":"omniplex-smooth-experience-filler-shampoo-250ml","title":"Omniplex Smooth Experience Filler Shampoo","description":"\u003cp\u003e\u003cstrong\u003eHome Maintenance Shampoo for Smooth + Replumped Hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA pH-balanced, shampoo designed to gently cleanse while restoring softness, structure, and shine to sensitised, frizzy, or chemically treated hair. Powered by \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/keratin?_pos=1\u0026amp;_psq=KERA\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eKeratin Complex\u003c\/a\u003e + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/hyaluronic-acid?_pos=1\u0026amp;_psq=HYAL\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eHyaluronic Acid\u003c\/a\u003e + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/omniplex-technology-nbsp?_pos=1\u0026amp;_psq=OMNI\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eOmniplex Tech\u003c\/a\u003e + \u003ca href=\"https:\/\/elasta.com.au\/pages\/betaine-trimethylglycine?_pos=1\u0026amp;_psq=betai\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eBetaine\u003c\/a\u003e\u003ca href=\"https:\/\/passew0pmrha574p-63463030862.shopifypreview.com\/pages\/betaine-trimethylglycine?_pos=1\u0026amp;_psq=betai\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003e\u003c\/a\u003e + \u003ca href=\"https:\/\/elasta.com.au\/pages\/vitamin-c?_pos=2\u0026amp;_psq=vitam\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eVitamin C\u003c\/a\u003e + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/amino-acids?_pos=1\u0026amp;_psq=AMINO\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eEssential Amino Acids\u003c\/a\u003e (\u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/alanine-amino-acid?_pos=1\u0026amp;_psq=ALAN\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eAlanine\u003c\/a\u003e + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/arginine-amino-acid?_pos=1\u0026amp;_psq=ARGIN\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eArginine\u003c\/a\u003e + \u003ca href=\"https:\/\/elasta.com.au\/pages\/aspartic-acid-amino-acid?_pos=1\u0026amp;_psq=aspa\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eAspartic Acid\u003c\/a\u003e + \u003ca href=\"https:\/\/elasta.com.au\/pages\/cysteine-hcl-amino-acid?_pos=1\u0026amp;_psq=cyste\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eCysteine\u003c\/a\u003e + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/glycine-amino-acid?_pos=4\u0026amp;_psq=GLYC\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eGlycine\u003c\/a\u003e + \u003ca href=\"https:\/\/elasta.com.au\/pages\/histidine-amino-acid?_pos=1\u0026amp;_psq=his\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eHistidine\u003c\/a\u003e + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/isoleucine-amino-acid?_pos=1\u0026amp;_psq=ISO\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eIsoleucine \u003c\/a\u003e+ \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/phenylalanine-amino-acid?_pos=1\u0026amp;_psq=PHEN\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003ePhenylalanine\u003c\/a\u003e + \u003ca href=\"https:\/\/elasta.com.au\/pages\/serine-amino-acid?_pos=1\u0026amp;_psq=serin\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eSerine\u003c\/a\u003e\u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/collections\/serine-amino-acid?_pos=1\u0026amp;_psq=SERI\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003e\u003c\/a\u003e + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/threonine-amino-acid?_pos=1\u0026amp;_psq=THREO\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eThreonine\u003c\/a\u003e + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/valine-amino-acid?_pos=1\u0026amp;_psq=VALI\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eValine\u003c\/a\u003e) + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/wheat-triticum-aestivum-protein?_pos=1\u0026amp;_psq=WHEAT\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eWheat Protein\u003c\/a\u003e + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/soy-glycine-max-protein?_pos=1\u0026amp;_psq=SOY\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eSoy Protein\u003c\/a\u003e, this formula replenishes moisture and fortifies weak areas in the hair fiber for smoother, stronger, more manageable results.\u003c\/p\u003e\n\u003cp\u003eIdeal for those with dry, damaged, colour-treated, or unruly hair, and essential for maintaining the results of any Smooth Experience in-salon ritual.\u003c\/p\u003e\n\u003cp\u003eFORMALDEHYDE FREE · SLS\/SLES FREE · VEGAN FORMULA\u003c\/p\u003e","brand":"Smooth Experience by Farmavita","offers":[{"title":"250ml","offer_id":41995358928974,"sku":"477 001","price":28.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/6303\/0862\/files\/filler_shampoo_250ML.png?v=1741308517"},{"product_id":"omniplex-smooth-experience-smoothing-fluid-900ml","title":"Omniplex Smooth Experience Smoothing Fluid","description":"\u003cp\u003e\u003cstrong\u003eProfessional Long-Lasting Smoothing Treatment\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis high-performance smoothing fluid uses heat-activated technology to remap keratin bonds within the hair fiber—instantly controlling frizz, reducing volume, and transforming texture without harsh chemicals. Powered by a next-generation blend of \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/keratin?_pos=1\u0026amp;_psq=KERA\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eKeratin Complex\u003c\/a\u003e + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/hyaluronic-acid?_pos=1\u0026amp;_psq=HYAL\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eHyaluronic Acid\u003c\/a\u003e + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/omniplex-technology-nbsp?_pos=1\u0026amp;_psq=OMNI\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eOmniplex Tech\u003c\/a\u003e + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/glycolic-acid?_pos=2\u0026amp;_psq=GLYC\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eGlycolic Acid\u003c\/a\u003e + Glyoxylic Acid + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/amino-acids?_pos=1\u0026amp;_psq=AMINO\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eEssential Amino Acids\u003c\/a\u003e (\u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/alanine-amino-acid?_pos=1\u0026amp;_psq=ALAN\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eAlanine\u003c\/a\u003e + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/arginine-amino-acid?_pos=1\u0026amp;_psq=ARGIN\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eArginine\u003c\/a\u003e + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/glycine-amino-acid?_pos=4\u0026amp;_psq=GLYC\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eGlycine\u003c\/a\u003e + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/histidine-amino-acid?_pos=1\u0026amp;_psq=HISTI\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eHistidine\u003c\/a\u003e + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/isoleucine-amino-acid?_pos=1\u0026amp;_psq=ISO\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eIsoleucine\u003c\/a\u003e + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/phenylalanine-amino-acid?_pos=1\u0026amp;_psq=PHEN\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003ePhenylalanine\u003c\/a\u003e + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/proline-amino-acid?_pos=5\u0026amp;_psq=PRO\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eProline\u003c\/a\u003e + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/collections\/serine-amino-acid?_pos=1\u0026amp;_psq=SERI\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eSerine\u003c\/a\u003e + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/threonine-amino-acid?_pos=1\u0026amp;_psq=THREO\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eThreonine\u003c\/a\u003e + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/valine-amino-acid?_pos=1\u0026amp;_psq=VALI\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eValine\u003c\/a\u003e) + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/wheat-triticum-aestivum-protein?_pos=1\u0026amp;_psq=WHEAT\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eWheat Protein\u003c\/a\u003e + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/soy-glycine-max-protein?_pos=1\u0026amp;_psq=SOY\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eSoy Protein\u003c\/a\u003e + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/vitamin-c?_pos=2\u0026amp;_psq=VITA\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eVitamin C\u003c\/a\u003e, this formula smooths the surface while reinforcing the hair’s internal strength and elasticity.\u003c\/p\u003e\n\u003cp\u003eIdeal for coarse, frizzy, or unruly hair in need of professional-level smoothing, manageability, and shine.\u003c\/p\u003e\n\u003cp\u003eFORMALDEHYDE FREE · FRAGRANCE FREE · VEGAN FORMULA · PROFESSIONAL USE ONLY\u003c\/p\u003e","brand":"Smooth Experience by Farmavita","offers":[{"title":"900ml","offer_id":41995388092494,"sku":"478 002","price":300.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/6303\/0862\/files\/OmniplexSmoothExperienceSmoothingFluid900ml.png?v=1730891081"}],"url":"https:\/\/elasta.com.au\/collections\/vitamin-c-ascorbic-acid.oembed","provider":"ELASTA HAIRCARE","version":"1.0","type":"link"}