{"title":"Xanthan Gum","description":"","products":[{"product_id":"hq-maxi-plex-charcoal-bleach-powder","title":"HQ Maxi Plex Charcoal Bleach Powder","description":"\u003cp\u003e\u003cstrong\u003eGentle, High-Lift Formula with Anti-Yellow Technology\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eReach up to 10 levels of lift with this powerful yet caring charcoal-based bleaching powder, formulated for professionals who need high performance without compromising hair condition. Infused with Plex Technology + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/guar-gum-cyamopsis-tetragonoloba?_pos=1\u0026amp;_psq=gua\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eGuar Gum\u003c\/a\u003e + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/rice-starch-nbsp?_pos=1\u0026amp;_psq=rice\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eRice Starch\u003c\/a\u003e + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/wheat-triticum-aestivum-protein?_pos=1\u0026amp;_psq=whea\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eWheat Protein\u003c\/a\u003e, it nourishes as it lifts, supporting hair structure and fibre strength throughout the lightening process.\u003c\/p\u003e\n\u003cp\u003eThe dust-free, anti-yellow formula delivers clean, bright blonde tones while helping reduce dryness and irritation. Ideal for scalp and foil applications, even on delicate hair types needing maximum control and care.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ePROFESSIONAL USE ONLY\u003c\/p\u003e","brand":"Maxi-Plex","offers":[{"title":"500g","offer_id":41988915626062,"sku":"BLEACH","price":30.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/6303\/0862\/files\/charcoal_screenprint_web.png?v=1741305060"},{"product_id":"hq-professional-the-charcoal-treatment","title":"HQ Professional The Activated Charcoal Treatment","description":"\u003cp\u003e\u003cstrong\u003eRestorative Treatment\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis intensive cream treatment goes beyond detox. Formulated with \u003ca href=\"https:\/\/lijjjdri0llzoebb-63463030862.shopifypreview.com\/pages\/activated-charcoal?_pos=1\u0026amp;_psq=ch\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eActivated Charcoal\u003c\/a\u003e + \u003ca href=\"https:\/\/lijjjdri0llzoebb-63463030862.shopifypreview.com\/pages\/peat-extract-nbsp?_pos=1\u0026amp;_psq=peat\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003ePeat Extract\u003c\/a\u003e + \u003ca href=\"https:\/\/lijjjdri0llzoebb-63463030862.shopifypreview.com\/pages\/xanthan-gum?_pos=1\u0026amp;_psq=xan\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eXanthan Gum\u003c\/a\u003e, it deeply penetrates the hair fiber to restore moisture, rebuild strength, and protect the scalp.\u003c\/p\u003e\n\u003cp\u003eUnlike conventional charcoal masks that focus solely on purifying, this salon-grade treatment delivers targeted repair for dry, damaged, or brittle hair—leaving it supple, soothed, and remarkably soft.\u003c\/p\u003e\n\u003cp\u003eA balanced fusion of deep-cleansing and hydration, designed for those who want their detox with added nourishment.\u003c\/p\u003e","brand":"HQ Professional","offers":[{"title":"500ml","offer_id":41995247452238,"sku":"20 001","price":36.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/6303\/0862\/files\/TREAT_FRONT.png?v=1741304952"},{"product_id":"omniplex-bleaching-powder-500g","title":"Omniplex Bleaching Powder","description":"\u003cp\u003e\u003cstrong\u003ePlex-Based Bleach for Damaged \/ Processed Hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLift with confidence using this dust-free blue bleaching powder, designed to lighten up to 7 levels while actively protecting and reinforcing the hair's internal structure.\u003c\/p\u003e\n\u003cp\u003eFormulated with \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/omniplex-technology-nbsp?_pos=1\u0026amp;_psq=omni\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eOmniplex Technology\u003c\/a\u003e + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/guar-gum-cyamopsis-tetragonoloba?_pos=1\u0026amp;_psq=guar\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eGuar Gum\u003c\/a\u003e + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/polyamino-sugar-condensate?_pos=2\u0026amp;_psq=poly\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003ePolyamino Sugar Condensate\u003c\/a\u003e + \u003ca href=\"https:\/\/pq0wy7-8v.myshopify.com\/pages\/xanthan-gum?_pos=1\u0026amp;_psq=xant\u0026amp;_ss=e\u0026amp;_v=1.0\"\u003eXanthan Gum\u003c\/a\u003e, this powerful yet gentle powder rebuilds weakened bonds, helping to prevent breakage and maintain hair hydration. Ideal for all lightening techniques — from global blonde to balayage — it delivers consistent performance without compromising on care.\u003c\/p\u003e\n\u003cp\u003ePerfect for: fragile, sensitised, colour-treated, or previously bleached hair where strength and moisture retention are essential throughout the lightening process.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePROFESSIONAL USE ONLY\u003c\/strong\u003e\u003c\/p\u003e","brand":"Omniplex by Farmavita","offers":[{"title":"500g","offer_id":41995308335182,"sku":"58 002","price":23.2,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/6303\/0862\/files\/OmniplexBleachingPowder500g.jpg?v=1730890519"}],"url":"https:\/\/elasta.com.au\/collections\/xanthan-gum.oembed","provider":"ELASTA HAIRCARE","version":"1.0","type":"link"}