At Elasta, we believe everyone deserves their best hair day, every day. As one of Australia's leading hair product distributors, we specialise in bringing the world’s most advanced professional haircare products and salon haircare products to Australian salons and households.

We travel globally to curate exceptional ranges—from premium Italian haircare products to innovative damaged hair repair products—ensuring they deliver salon-quality performance without the premium price tag. Our expertise lies in discovering high-performance salon products and making them accessible across Australia.

Each item in our collection undergoes rigorous evaluation to meet our high standards for quality, safety, and value. This includes cutting-edge smoothing solutions such as keratin smoothing treatment products, nanoplastia treatment options available in Australia, and formaldehyde-free smoothing treatment products that serve as safe, modern Brazilian blowout alternative products.

Whether you're a salon professional or someone who takes pride in their at-home routine, Elasta is here to elevate your haircare experience. Our mission goes beyond supplying products—we are committed to democratising beautiful hair by bringing Australia the world’s finest salon haircare innovations, combining excellence, performance, and affordability for all.