Permanent Colour Cream with Excelsa HP Technology

Experience the art of colour, perfected in Italy.

Life Color Plus is more than a hair colour — it’s a celebration of precision, protection, and expressive beauty. Developed with Excelsa HP Technology, this high-performance permanent colour cream repairs as it colours, infusing hair with proteins, moisture, and lipids for stronger, shinier, more manageable results. Its balanced, creamy base delivers vibrant tones, 100% grey coverage, and long-lasting brilliance — all while respecting the integrity of the hair.

With over 130 intermixable shades, Life Color Plus empowers professionals to create endless bespoke blends — from natural elegance to bold, artistic transformations. Whether you seek radiant brunettes, icy blondes, or powerful reds, every tube delivers consistent results, even coverage, and deep colour saturation from root to tip.

WHY YOU'LL LOVE IT
Because professional colour should never compromise on performance or care. Life Color Plus combines Italian innovation + rich pigments + deep conditioning ingredients to create a formula that works as beautifully as it looks. Expect intense repair, precise tonality, and colours that don’t just last — they evolve with the hair.

See Technical Guide.