From Skincare to Haircare: High-Performance Rituals for Every Hair Type
Amethyste is the next evolution in professional haircare—where salon performance meets skincare innovation. Designed in Italy and inspired by the science of dermo-cosmetics, this collection blends luxury, efficacy, and targeted care across every step of the hair routine.
Each formula is enriched with skincare-active ingredients like Lactic Acid, Sodium Lactate, Niacinamide, Glycolic Acid, Hyaluronic Acid, Ceramides, and botanical extracts—chosen not just for their trend appeal, but for their proven impact on hair health. Whether it’s hydration, colour protection, curl definition, or scalp care, Amethyste delivers precise, high-performing solutions for every hair type, texture, and concern.
WHAT SETS IT APART:
- Skincare-grade ingredients with proven efficacy
- Clean, modern formulations: sulphate-free, up to 99% natural origin
- Vegan-friendly + low environmental impact
- Sensory experience: refined textures + elegant fragrances
- Made in Italy. Backed by science. Trusted by professionals.
Amethyste isn’t just another haircare line. It’s a system built to treat hair with the same precision and respect we give to skin—because beautiful hair starts at the root.
The Ranges

Colouring Fluid
Semi-permanent tones in just 3 minutes
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Amethyste Specific Care: Advance Purify - Dandruff Control ShampooVendor:Amethyste Specific Care: Advance Purify - Dandruff Control ShampooAmethyste
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$25.00 - Regular price
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$25.00
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Amethyste Specific Care: Advance Regulate - Sebo Control ShampooVendor:Amethyste Specific Care: Advance Regulate - Sebo Control ShampooAmethyste
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$25.00 - Regular price
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$25.00
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Amethyste Specific Care: Advance Stimulate - Stimulate Hair-loss Control LotionVendor:Amethyste Specific Care: Advance Stimulate - Stimulate Hair-loss Control LotionAmethyste
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$50.00 - Regular price
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$50.00
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Amethyste Specific Care: Advance Stimulate - Hair-loss Control ShampooVendor:Amethyste Specific Care: Advance Stimulate - Hair-loss Control ShampooAmethyste
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$25.00 - Regular price
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$25.00
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Amethyste Specific Care: Divalent - Balancing Soothing ShampooVendor:Amethyste Specific Care: Divalent - Balancing Soothing ShampooAmethyste
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$25.00 $49.00 - Regular price
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$25.00 $49.00
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Amethyste Specific Care: Scalp & Hair - Refreshing and Volumising Leave-In Spray MistVendor:Amethyste Specific Care: Scalp & Hair - Refreshing and Volumising Leave-In Spray MistAmethyste
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$23.00 - Regular price
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$23.00
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Amethyste Specific Care: Advance Scalp - Detox Phyto-PeelingVendor:Amethyste Specific Care: Advance Scalp - Detox Phyto-PeelingAmethyste
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$23.00 - Regular price
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$23.00
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Amethyste Blonde - Silver MaskVendor:Amethyste Blonde - Silver MaskAmethyste
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$25.00 - Regular price
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$25.00
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Amethyste Blonde - Hyaluronic ConditionerVendor:Amethyste Blonde - Hyaluronic ConditionerAmethyste
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$25.00 - Regular price
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$25.00
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Amethyste Blonde - Silver ShampooVendor:Amethyste Blonde - Silver ShampooAmethyste
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$25.00 $49.00 - Regular price
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$25.00 $49.00
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Amethyste Curl Sublime Oil - Hair & Body Multi-Purpose Dry OilVendor:Amethyste Curl Sublime Oil - Hair & Body Multi-Purpose Dry OilAmethyste
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$28.00 - Regular price
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$28.00
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Amethyste Curl - Definition-Volume ShampooVendor:Amethyste Curl - Definition-Volume ShampooAmethyste
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$25.00 - Regular price
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$25.00
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Amethyste Botanical Hydra - 10 in 1 Leave-In Spray MaskVendor:Amethyste Botanical Hydra - 10 in 1 Leave-In Spray MaskAmethyste
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$23.00 - Regular price
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$23.00
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Amethyste Botanical Hydra - Refreshing Dry ShampooVendor:Amethyste Botanical Hydra - Refreshing Dry ShampooAmethyste
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$23.00 - Regular price
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$23.00
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Amethyste Botanical Hydra - Gentle Hydrating ShampooVendor:Amethyste Botanical Hydra - Gentle Hydrating ShampooAmethyste
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$25.00 - Regular price
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$25.00
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Amethyste Nutri - Luminescence Nutritive LotionVendor:Amethyste Nutri - Luminescence Nutritive LotionAmethyste
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$50.00 - Regular price
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$50.00
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Amethyste Nutri - Rich Nutritive Repair MaskVendor:Amethyste Nutri - Rich Nutritive Repair MaskAmethyste
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$25.00 $49.00 - Regular price
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$25.00 $49.00
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Amethyste Nutri - Nutritive Repair ShampooVendor:Amethyste Nutri - Nutritive Repair ShampooAmethyste
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$25.00 $49.00 - Regular price
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$25.00 $49.00
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Amethyste Chroma - Re-vital Restoring LotionVendor:Amethyste Chroma - Re-vital Restoring LotionAmethyste
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$50.00 - Regular price
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$50.00
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Amethyste Chroma - Color Filler MaskVendor:Amethyste Chroma - Color Filler MaskAmethyste
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$25.00 $49.00 - Regular price
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$25.00 $49.00
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Amethyste Chroma - Color Protective ShampooVendor:Amethyste Chroma - Color Protective ShampooAmethyste
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$25.00 $49.00 - Regular price
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$25.00 $49.00
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