Amethyste is the next evolution in professional haircare—where salon performance meets skincare innovation. Designed in Italy and inspired by the science of dermo-cosmetics, this collection blends luxury, efficacy, and targeted care across every step of the hair routine.

Each formula is enriched with skincare-active ingredients like Lactic Acid, Sodium Lactate, Niacinamide, Glycolic Acid, Hyaluronic Acid, Ceramides, and botanical extracts—chosen not just for their trend appeal, but for their proven impact on hair health. Whether it’s hydration, colour protection, curl definition, or scalp care, Amethyste delivers precise, high-performing solutions for every hair type, texture, and concern.

WHAT SETS IT APART:

• Skincare-grade ingredients with proven efficacy
• Clean, modern formulations: sulphate-free, up to 99% natural origin
• Vegan-friendly + low environmental impact
• Sensory experience: refined textures + elegant fragrances
• Made in Italy. Backed by science. Trusted by professionals.

Amethyste isn’t just another haircare line. It’s a system built to treat hair with the same precision and respect we give to skin—because beautiful hair starts at the root.