From Skincare to Haircare

Amethyste


Professional Haircare Effortlessly Beautiful


Amethyste is the next evolution in professional haircare. Designed in Italy, each formula combines luxury textures with targeted ingredients like Lactic Acid, Niacinamide, Glycolic Acid, Hyaluronic Acid, Ceramides, and botanical extracts to support healthier hair and scalp.

  • Skincare-inspired actives
  • Vegan formulas
  • Sulphate-free
  • Crafted in Italy

Clean, elevated and results-driven, because beautiful hair starts with what you put on it !



chroma

Colour protection with Chroma Lock + Metal Detox

Nutri

Strength+ shine for dry, damaged lengths

Botanical Hydra

Gentle hydration for dry or sensitised hair

Blonde

Illuminating + toning care for blondes and highlights

Curl

Ceramide-rich care for curl definition + softness

Specific Care

Advanced scalp health for long-term hair vitality

Colouring Fluid

Semi-permanent tones in just 3 minutes



Rituals Deals

View all