If you colour your hair regularly, you’ve probably noticed that even the most beautiful shades can fade, dull, or feel dry over time. What if the reason isn’t just your colour routine — but metal build-up hiding inside your hair?
What Is Metal Detox?
Metal Detox is a treatment process that helps remove and neutralise metal particles (like copper and iron) that naturally accumulate in hair through water exposure. Whether it’s from hard water, metal plumbing, or daily washing, these particles can cling to the hair fibre — leaving it dull, weak, and more prone to breakage.
When metal build-up mixes with colour or bleach, it can cause unpredictable results, fading, or even damage. That’s where detoxifying and protective care comes in.
The Power of Amethyste Chroma Collection
The Farmavita Amethyste Chroma Collection is designed to detox, protect, and enhance colour-treated hair — giving it back its strength, shine, and brilliance.
Formulated with advanced anti-metal and colour-locking technology, this collection helps keep colour vibrant while preserving the hair’s health and smoothness.
Benefits of a Metal Detox with Amethyste Chroma
1. Removes Metal Build-Up
Purifies the hair fibre, helping eliminate hidden metals that cause dryness and breakage.
2. Protects Colour Intensity
Prevents metals from interfering with colour molecules — keeping your tone fresh and luminous for longer.
3. Boosts Shine and Softness
Leaves hair visibly radiant, silky, and easy to manage after every wash.
4. Reinforces Hair Structure
Strengthens the fibre from within, improving resilience against environmental and chemical stress.
5. Ideal for Home or Salon Use
Perfect to maintain results after salon colour services or as part of your at-home care ritual.
The Bottom Line
Metal build-up is invisible — but its effects aren’t.
With Amethyste Chroma’s Metal Detox technology, you can preserve your colour vibrancy and restore your hair’s natural vitality. The result? Stronger, shinier, and longer-lasting colour with every wash.