Italian Strawflower (Helichrysum Italicum) Extract

Derived from the vibrant plant, also known as the "immortelle" or "everlasting flower." Native to regions in Italy, this flower is highly prized for its rejuvenating and antioxidant properties, making it an excellent addition to hair care formulations. Known for its bright yellow to orange petals, Italian Strawflower is rich in flavonoids and other bioactive compounds that help to protect, strengthen, and revitalize hair and scalp.

Italian Strawflower Extract is rich in powerful antioxidants that help protect hair from oxidative stress caused by environmental damage, UV rays, and pollution. By neutralizing free radicals, it helps to maintain the health and vitality of the hair, keeping it looking youthful and vibrant.

This extract has anti-inflammatory properties that help soothe and calm the scalp, reducing irritation, redness, or itching. It is particularly beneficial for sensitive scalps and can help restore balance to dry or irritated skin.

With its rich content of flavonoids and other nutrients, Italian Strawflower Extract helps to strengthen hair from the root, improving resilience and reducing the risk of hair breakage and split ends. This leads to healthier, stronger strands over time.

The extract helps to smooth the hair cuticle, enhancing its texture and making hair feel soft, silky, and more manageable. It also helps reduce frizz and tangles, providing a polished, smooth finish.

Italian Strawflower Extract helps to keep the scalp and hair hydrated by locking in moisture, preventing dryness and brittleness. It works to maintain optimal moisture levels, ensuring hair remains soft and well-nourished.

Known for its soothing properties, Italian Strawflower Extract can help to heal and regenerate the scalp, improving overall scalp health and encouraging a healthy environment for hair growth.