Wheat (Triticum aestivum ) Protein

Extracted from the wheat plant, primarily from the wheat germ, endosperm, and bran. The protein is extracted through a hydrolysis process that breaks down the protein into smaller peptides, making it more effective at penetrating the hair. 

Wheat protein has been used for centuries in both food and cosmetic products, thanks to its impressive nutritional profile and its ability to strengthen and repair and is a highly effective conditioning agent known for its ability to improve hair strength, elasticity, and moisture retention.

 It contains a wealth of amino acids, which are the building blocks of hair. These amino acids help to restore the hair’s natural structure and reinforce the hair shaft from root to tip, making it an excellent choice for those with damaged, weak, or thinning hair.

The key benefit of Wheat Protein is its ability to repair and restore the hair’s structure. It works by filling in damaged areas of the hair cuticle, smoothing the surface and enhancing overall strength. This helps to reduce breakage, prevent split ends, and improve the hair’s overall integrity. Regular use of wheat protein can result in healthier, more resilient hair, even for those with chemically treated or heat-damaged hair.

Wheat Protein also acts as a moisture binder, helping the hair retain hydration for longer periods. This makes it especially beneficial for dry or brittle hair, as it prevents moisture from escaping and helps maintain a soft, smooth texture. It also enhances the hair’s elasticity, making it less prone to damage from environmental stressors or styling.

Another important benefit of Wheat Protein is its ability to improve shine and smoothness. By strengthening the hair shaft and smoothing the cuticle, it creates a reflective surface that enhances the hair’s natural lustre. It also helps to reduce frizz and improve manageability, making the hair easier to style and comb.

On the scalp, Wheat Protein has soothing and anti-inflammatory properties, helping to maintain a healthy, balanced scalp. It nourishes the hair follicles, supporting optimal hair growth and preventing issues such as dryness or irritation.

Overall, Wheat Protein is a versatile and highly effective ingredient that hydrates, strengthens, repairs, and improves the texture of the hair, making it a must-have for anyone looking to restore and protect their hair from damage.