A-Z of ingredients

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INGREDIENTS

Discover the Power Behind Our Haircare Products

At the heart of every great haircare routine are ingredients that truly make a difference. On this page, you'll find a detailed breakdown of the high-quality, natural, and effective ingredients we use in our products, along with the unique benefits each one brings to your hair and scalp. Whether you're looking to strengthen, hydrate, soothe, or promote growth, we help you to understand exactly what you're putting on your hair - and why it works.

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    Abyssinian (Crambe abyssinica) Oil

    A luxurious oil prized for its lightweight yet highly nourishing properties, derived from the seeds of a plant native to the Horn of Africa.

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    AƧaƭ (Euterpe Oleracea) Extract

    AƧaƭ Extract is derived from the small, deep purple berries of the AƧaƭ palm tree, native to the rainforests of the Brazilian Amazon.

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    Activated Charcoal

    Activated Charcoal is a highly porous substance created by heating carbon-rich materials such as wood, coconut shells, or peat at high temperatures.

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    Almond (Prunus amygdalus) Milk

    A plant-based milk made from the ground seeds of the almond tree, native to the Mediterranean region.

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    Almond - Hydrolyzed, Sweet (Prunus amygdalus dulcis) Protein

    Derived from the seeds of the sweet almond tree.

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    Almond – Sweet (Prunus amygdalus dulcis) Oil

    A natural oil extracted from the seeds (or kernels) of the almond tree which is native to the Mediterranean region but now grows worldwide.

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    Aloe Vera (Aloe Barbadensis)

    One of the most well-known and revered ingredients in hair care, thanks to its soothing, hydrating, and healing properties.

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    Amino Acids

    Amino acids are organic compounds that are the building blocks of proteins, which play a crucial role in maintaining the structure and function of hair.

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    Alanine (Amino Acid)

    Alanine is a non-essential amino acid, meaning that the body can produce it on its own, and it is found in many protein-rich foods, including meat, fish, dairy, and plant-based sources like legumes and grains.

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    Arginine (Amino Acid)

    Arginine is a naturally occurring amino acid that plays a vital role in many biological processes, including protein synthesis, blood circulation, and hair growth.

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    Aspartic Acid (Amino Acid)

    Aspartic acid is a non-essential amino acid, meaning that the body can naturally produce it. It is found in many protein-rich foods, including meat, fish, eggs, and plant-based sources like soy and legumes.

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    Cysteine HCl (Amino Acid)

    Cysteine HCl (Cysteine Hydrochloride) is an amino acid derivative commonly used in hair care products for its strengthening and repairing properties.

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    Glycine (Amino Acid)

    Glycine is a non-essential amino acid, meaning the body can naturally produce it, but it is also obtained from dietary sources such as meat, fish, dairy, and legumes.

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    Histidine (Amino Acid)

    Histidine is an essential amino acid, meaning it must be obtained through diet as the body cannot produce it on its own.

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    Isoleucine (Amino Acid)

    Isoleucine is an essential amino acid, meaning it must be obtained through diet as the body cannot produce it on its own.

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    Phenylalanine (Amino Acid)

    Phenylalanine is an essential amino acid, meaning it cannot be produced by the body and must be obtained through diet.

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    Proline (Amino Acid)

    Proline is a non-essential amino acid that is vital for the formation of collagen, a key protein that helps maintain the structural integrity and elasticity of hair.

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    Serine (Amino Acid)

    Serine is a naturally occurring amino acid that is essential for the production of proteins in the body, including keratin, the main protein in hair.

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    Threonine (Amino Acid)

    Threonine is an essential amino acid, meaning it cannot be produced by the body and must be obtained through diet.

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    Valine (Amino Acid)

    Valine is an essential amino acid, meaning it cannot be produced by the body and must be obtained through diet.

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    Apricot Oil (Prunus armeniaca)

    Derived from the kernels of the apricot fruit, this lightweight, nourishing oil is rich in essential fatty acids, vitamins A, C, and E, and antioxidants, making it a popular ingredient in hair care for its ability to hydrate, strengthen, and protect the hair.

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    Argan Oil

    This remarkable oil, often called "liquid gold," comes from the kernels of the argan tree native to Morocco, and its complex molecular structure makes it particularly beneficial for hair care.

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    Avocado Oil

    Extracted from the flesh of the avocado fruit, native to Central and South America, and renowned for its rich, nutrient-dense profile.

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    Batana (Elaeis Oleifera) Oil

    Extracted from the kernels of a palm tree, native to Central and South America, Batana Oil is a highly nourishing oil revered for its rich composition of essential fatty acids, vitamins, and antioxidants.

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    Beta-Carotene (Provitamin A)

    A type of provitamin A found in a variety of colorful fruits and vegetables, especially those that are orange, red, and yellow, such as carrots, sweet potatoes, and apricots.

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    Beeswax

    Harvested from the hives of honeybees, Beeswax is a natural wax that has been used for centuries due to its versatile and protective properties.

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    Betaine (Trimethylglycine)

    Betaine is a naturally occurring compound derived from sugar beets, known for its exceptional moisturizing and conditioning properties.

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    Birch (Betula Alba) Leaf Extract

    Birch leaves have been used for centuries in traditional medicine for their various therapeutic benefits and have become popular in modern hair care products for their nourishing and strengthening properties.

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    Bilberry (Vaccinium Myrtillus) Fruit Extract

    Packed with antioxidants and essential nutrients that make them valuable in skincare and haircare.

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    Brazil Nut (Bertholletia excelsa) Oil

    Native to the Amazon rainforest in South America, this oil is renowned for its nourishing, hydrating, and protective properties, making it a valuable ingredient in hair care.

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    Calendula Extract (Calendula officinalis)

    Derived from the vibrant marigold flowers, this is a prized botanical ingredient that has been used for centuries in skincare and hair care due to its soothing and healing properties.

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    Carob Extract (Ceratonia siliqua)

    Extracted from the pods of the carob tree, a Mediterranean native, this is a natural, nourishing ingredient that offers a variety of benefits for hair care.

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    Cashmere Protein

    Also known as cashmere keratin and derived from the hair of cashmere, it has multiple benefits for hair care.

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    Cassia Alata Leaf Extract

    A powerful botanical ingredient used in hair care for its soothing, conditioning, and antioxidant properties.

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    Castor (Ricinus Communis) Oil

    Native to Eastern Africa and renowned for its numerous benefits in hair care, Castor Oil is a rich source of ricinoleic acid, fatty acids, and essential nutrients that help nourish and strengthen hair.

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    Cayenne Pepper (Capsicum Frutescens) Extract

    Capsicum Frutescens Extract, derived from the spicy fruit of a plant native to Central and South America, is valued in hair care for its stimulating, circulatory, and thermogenic properties.

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    Cedarwood (Juniperus Virginiana) Oil

    An essential oil extracted from the wood of the Eastern Red Cedar tree (Juniperus Virginiana).

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    Citric Acid

    Naturally found in citrus fruits like lemons and oranges, is commonly used in hair care products.

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    Coconut (Cocos nucifera) Oil

    Coconut Oil, extracted from the flesh of mature coconuts grown in tropical regions around the world, is a time honoured ingredient known for its deeply nourishing, hydrating, and protective properties.

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    Collagen (Hydrolyzed)

    A key ingredient in hair care products for its ability to strengthen, nourish, and restore hair health.

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    Common Wormwood (Artemisia absinthium) Extract

    Derived from a perennial herb native to Europe, Asia, and parts of North America, this plant has been historically used for its medicinal properties and is known for its aromatic leaves and strong, bitter flavor.

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    DN-AGE (Dihydroxyacetone and Caffeine Complex)

    DN-AGE is a trademarked, anti-aging complex that combines dihydroxyacetone (DHA), derived from sugar, and caffeine to address skin and hair concerns.

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    Eucalyptus Globulus Leaf Extract

    Derived from the Southern Blue Gum, it is known for its invigorating and refreshing properties.

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    EXCELSA HP Technology

    An advanced delivery system designed to optimize the absorption and effectiveness of active ingredients, particularly in hair colour.

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    Fig (Ficus carica) Extract

    Derived from the fruit of the fig tree and is known for its hydrating, nourishing, and protective properties.

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    Glycerin

    Also known as glycerol, glycerin is a naturally derived humectant that attracts and retains moisture, helping to keep hair hydrated and soft.

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    Glycolic Acid

    A naturally occurring organic acid derived from plant-based sources such as certain fruits and plants.

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    Grapeseed (Vitis Vinifera Seed) Oil

    A lightweight and nourishing oil used in hair care for its ability to hydrate, strengthen, and protect both hair and scalp.

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    Guar Gum (Cyamopsis tetragonoloba)

    A natural polysaccharide derived from the seeds of the guar plant, which is native to India and Pakistan.

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    Honey Extract

    A natural substance produced by bees from the nectar of flowers.

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    Hyaluronic Acid

    Hyaluronic acid is a naturally occurring substance known for its exceptional moisture-binding abilities.

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    Italian Strawflower (Helichrysum Italicum) Extract

    Derived from the vibrant plant, also known as the "immortelle" or "everlasting flower."

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    Jojoba (Simmondsia chinensis) Esters

    Derived from jojoba oil, a natural plant-based ingredient known for its remarkable moisturizing and conditioning properties.

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    Jojoba (Simmondsia chinensis) Oil

    Highly valued in hair care products due to its unique molecular structure, which closely mirrors the natural oils (sebum) produced by our scalp.

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    Kaolin

    Kaolin is a fine, soft clay mineral derived mainly from kaolinite-rich rocks found in regions like China, Brazil, and the United States.

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    Keratin

    A naturally occurring fibrous protein found in the hair, skin, and nails, playing a vital role in providing strength, protection, and resilience.

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    Keratin (Hydrolysed)

    A form of keratin, a natural protein found in hair, skin, and nails, that has been broken down into smaller molecules through a process called hydrolysis.

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    Keratin (Vegetal)

    A plant-derived, vegetable-based alternative to traditional animal-derived keratin, sourced from natural plant proteins like soy or corn.

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    Lactic Acid

    Lactic Acid, a naturally occurring alpha-hydroxy acid (AHA), is commonly derived from fermented plant sources such as corn or sugar beets.

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    Lavender Extract (Lavandula angustifolia)

    Lavender is a fragrant flowering herb native to the Mediterranean region, now grown worldwide.

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    Leuconostoc / Radish Root Ferment Filtrate

    A fermented ingredient derived from radish root and the Leuconostoc bacteria.

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    Lift up tech

    A perfectly balanced resin blend designed to enhance fullness and provide strong hold, leaving the hair beautifully voluminous, glossy, and full of natural movement.

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    Linseed Oil (Linum usitatissimum) Extract

    Derived from the seeds of the flax plant, which is native to regions of Europe and North America.

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    Lotus Flower (Nelumbo nucifera) Extract

    Derived from the beautiful and revered Lotus plant, a luxurious ingredient known for its calming and hydrating properties, and native to Asia and Egypt.

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    Macadamia (Macadamia integrifolia) Oil

    Cold pressed from the nuts of the macadamia tree, which is native to Australia.

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    Macadamia (Macadamia integrifolia) Leaf Extract

    Harvested from the lush, green leaves of the Macadamia tree, which is native to the tropical rainforests of Australia, Macadamia Leaf Extract is a powerhouse ingredient known for its remarkable healing and protective properties.

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    Meadowfoam (Limnanthes) Oil

    Rich in antioxidants, meadowfoam oil helps maintain hair colour by neutralizing free radicals that can break down hair dye molecules.

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    Murumuru (Astrocaryum murumuru) Butter

    A rich, nourishing butter extracted from the seeds of the Murumuru palm tree which grows in the Amazon Rainforest.

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    Neroli Flower (Citrus aurantium) Oil

    Derived from the blossoms of the Bitter Orange Tree, which is native to Southeast Asia but primarily cultivated in the Mediterranean region.

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    Nettle (Urtica dioica) Extract

    Derived from the leaves of the Stinging Nettle Plant, a powerful botanical known for its rich nutrient profile, including vitamins, minerals, and antioxidants.

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    Oats (Avena Sativa) Extract

    Oats are derived from the seeds of the Oat Plant, a cereal grain that has been cultivated for centuries.

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    Omniplex Tech

    Omniplex Technology is a cutting-edge, patented system designed to restore and protect hair from damage caused by chemical treatments, heat styling, and environmental stressors.

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    Orange (Citrus Aurantium) Peel Oil

    Acts as a natural deodorizer, infusing the hair with a refreshing, clean and invigorating fragrance without being overpowering.

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    Panax Ginseng (Korean Ginseng) Root Extract

    A renowned herb native to East Asia, particularly Korea and China, where it has been used for centuries in traditional medicine.

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    Panthenol (Pro-Vitamin B5)

    Panthenol (Pro-Vitamin B5) is a powerhouse ingredient in hair care products due to its wide array of benefits.

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    Peanut Oil (Arachis Hypogaea) Oil

    Derived from the seeds of the peanut plant and Native to South America and is rich in essential fatty acids, antioxidants, and vitamins, making it a sought-after ingredient in both culinary and cosmetic products.

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    Peat Extract

    Derived from the partially decomposed organic material found in peat bogs, where plant matter, such as moss and other vegetation, accumulates over centuries in waterlogged conditions.

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    Piroctone Olamine

    A highly effective ingredient in hair care products, especially known for its powerful anti-dandruff and scalp health benefits.

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    Polyamino Sugar Condensate

    Created by the condensation of amino sugars, such as glucosamine or chitosan derivatives, with polyfunctional molecules.

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    Prickly Pear (Opuntia Ficus-Indica)

    Extracted from the fruit of a cactus plant native to the Americas, particularly found in Mexico and the Southwestern United States.

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    Quinine (Cinchona Succirubra) Bark Extract

    Extracted from the bark of a species of the Cinchona tree, native to the Andean regions of South America, particularly in countries like Peru, Ecuador, and Colombia.

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    Rice Starch

    A complex carbohydrate derived from the grains of rice and a lightweight yet powerful ingredient that has been used in beauty and hair care for centuries, particularly in Asia.

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    Rosemary Leaf (rosmarinus officinalis) Oil

    Derived from the leaves of the Rosemary plant, is a highly valued essential oil in hair care for its invigorating, stimulating, and nourishing properties.

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    Sage (Salvia Officinalis) Extract

    A perennial herb native to the Mediterranean region but is now widely cultivated in various parts of the world.

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    Salicylic Acid

    Salicylic Acid is a beta-hydroxy acid (BHA) that is well-known for its exfoliating, cleansing, and soothing properties.

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    Sericin

    A water-soluble protein extracted from silk fibres, specifically from the silkworm (Bombyx mori).

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    Shea (Butyrospermum Parkii) Butter

    A luxurious, natural ingredient derived from the nuts of the African shea tree.

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    Silk Protein (Hydrolyzed)

    Hydrolyzed Silk Protein is derived from the natural silk fibres produced by silkworms and broken down into smaller molecules through hydrolysis, which makes it easily absorbed by the hair.

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    Soapbark Tree (Quillaja Saponaria) Extract

    Extracted from a tree native to the mountainous regions of Chile and Argentina in South America.

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    Soy (Glycine max) Protein

    A highly versatile and beneficial ingredient in hair care. Rich in essential amino acids, vitamins, and minerals, Soy Protein offers a range of benefits that contribute to the strength, hydration, and overall health of the hair.

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    Squalane

    Squalane is a lightweight, non-comedogenic oil derived from either plant sources like olives, sugarcane, or amaranth, or traditionally from shark liver oil.

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    Sunflower (Helianthus annuus) Seed Extract

    Known for its vibrant, yellow blooms and nutritious seeds, sunflower extract has been used for centuries in hair and skin care for its beneficial properties.

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    Tannic Acid

    A naturally occurring polyphenol found in various plant sources such as oak bark, tea leaves, and grapes, is known for its astringent, antioxidant, and anti-inflammatory properties.

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    Tea Seed (Camellia Oleifera) Oil

    Extracted from the seeds of the Tea plant, native to East Asia, particularly China.

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    Thermosetting Polymers

    A unique resin known for its durable and long-lasting properties, widely used in various hair care products for their unique ability to provide structure and hold.

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    Vanillin

    A naturally derived compound that gives vanilla its distinctive, sweet fragrance and flavour. In hair care, it is used primarily for its pleasant scent and aromatic properties, but it also offers benefits for the overall hair care experience.

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    Vitamin C (Ascorbic Acid)

    A water soluble vitamin found naturally in citrus fruits like oranges, lemons, and grapefruits, as well as in berries, tomatoes, leafy greens, and bell peppers, is a key ingredient in both hair and skincare.

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    Vitamin E

    A powerful antioxidant commonly used in hair care products for its ability to nourish, protect, and enhance the health of both hair and scalp.

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    Wheat (Triticum aestivum ) Protein

    Extracted from the wheat plant, primarily from the wheat germ, endosperm, and bran.

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    Wheat Protein - AMP Isostearoyl Hydrolyzed

    A modified wheat protein derived from the wheat grain. It undergoes a hydrolysis process, where the wheat protein is broken down into smaller, more manageable fragments that can easily penetrate the hair shaft, helping to provide deep nourishment.

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    Xanthan Gum

    Xanthan Gum is a natural polysaccharide produced through the fermentation of simple sugars, typically derived from corn, soy, or wheat.

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    Yarrow (Achillea Millefolium) Extract

    Extracted from a flowering plant native to Europe and parts of Asia. The plant has a long history of medicinal and cosmetic use due to its wide range of beneficial properties.